Target Audience

The target audience of a film is hugely important because it determines who watches it and who doesn't, based upon the content of the film. As a group we decided that our film would be targeted at 16-24 year olds, because we think that the younger generation would enjoy it more. Therefore overall I would rate it as a 15 because although that is one year below our suggested age range, rating it 18 would prevent 16 and 17 year olds from watching it and also would suggest that it would involve a lot of violence, drug abuse, sexually explicit content etc etc which it will not. A 15 is therefore appropriate because it prevents young teens from watching it but opens the film up to older teens as well.

Possible film ratings -

• U (universal)
• PG (parental guidance)
• 12A (12 accompanied)
• 12
• 15 - "these films may contain offensive or emotionally harrowing scenes or strong language and violence"
• 18 - "These films may contain extreme gore/violence and/or sexually explicit content"
• R18 (restricted 18 - these films contain sexually explicit content and are sold only in licensed sex shops/specially licensed cinemas)