Research into film audiences

As part of my research i am going to have a look at which age group of audiences attend which genre/sub-genre of films. This will be essential to marketing my movie as I need to know who the film is being made for. To find out this information I am going to use the Film Distributors' Association yearbook 2011.

 According to this book the highest no. of people that go the the cinema are from the ages between 50-59 and 0-9. Because we obviously cannot make a thriller for 0-9 year olds I think it would be best to target a middle aged audience.

The Genre of thriller films takes in 4.2% of all years box office increased from 4% in 2009 and 2.7% in 2008. The top 3 films in the thriller genre in 2010 were Shutter Island, The Town and The Wolfman. The top 2 Genre's in film is action(which takes in 26.4% of all years box-office) and drama(which takes in 18.1% of all years box-office) this is why I have been thinking to broaden my audience even further it would be a clever idea to make the sub-genre either Action or Drama.